Category:
Wedding Planner
Services:
Branding, Website Design
Location:
ireland
Love and Gatherings
Love & Gatherings is a full-service, design-led event planning agency creating exceptional weddings, private parties, and multi-day destination celebrations across Ireland. The studio curates and produces experiences that feel immersive, personal, and thoughtfully considered.
Positioned as both a creative partner and a trusted planner, Love & Gatherings works with couples seeking a wedding that feels deeply reflective of who they are, as well as private clients looking to host intimate yet impactful gatherings. Each project is approached with a strong sense of narrative, aesthetic awareness, and attention to detail.
Brand
The brand identity was approached as a careful refinement, with the intention of elevating the existing visual language while preserving its character.
The colour palette was reworked into a more intentional and balanced system, designed to feel soft yet confident, and to translate seamlessly across digital and print applications.
Typography was refined into a clear, editorial hierarchy, bringing greater consistency and structure across all brand touchpoints. The result is a more composed and recognisable typographic voice that supports both storytelling and clarity.
The logo was subtly adjusted to improve proportion and presence, alongside simplified supporting versions for digital use, including favicon and social applications. These refinements create a more cohesive and polished identity overall.
A curated moodboard and creative direction established the visual tone of the brand, serving as a foundation for the website and future content, ensuring everything feels aligned, elevated, and intentional.
Website
The website redesign focused on creating a more cohesive and refined digital presence, aligned with the updated identity and the studio’s positioning.
Built on Squarespace 7.1, the structure was reimagined to feel clear, intuitive, and visually balanced. Existing pages were redesigned with a stronger sense of hierarchy, improved spacing, and a more considered use of typography and imagery.
Particular attention was given to the portfolio experience. A new project page type was introduced, allowing each event to be presented with greater depth and clarity. One gallery was fully designed as a reference, with a flexible system created for future projects, ensuring consistency while allowing for individuality.
Navigation was simplified to create a smoother and more natural user journey, while mobile optimisation ensures the experience remains seamless across devices.
The overall direction is clean, editorial, and quietly expressive — allowing the work to speak while maintaining a strong and consistent brand presence.
Before / After
The original website communicated the essence of the brand and showcased meaningful work, but the visual language and structure lacked consistency and refinement.
Page layouts felt less structured, and the portfolio did not fully reflect the level of detail and care behind each event. There was an opportunity to elevate the overall experience and bring greater cohesion across all elements.
The updated website introduces a more considered and aligned approach. The refined identity creates a stronger visual foundation, while the redesigned layouts bring clarity, rhythm, and balance to each page.
The new portfolio structure allows projects to be experienced more intentionally, giving space for storytelling while maintaining cohesion across the site. Navigation and flow have been simplified, creating a more effortless experience for the user.
The result is a digital presence that feels polished, cohesive, and aligned with the level of work Love & Gatherings creates: one that communicates both creativity and trust from the very first interaction.
