Journal
The Brown Edit: An Earthy & Understated Wedding Colour Guide
Brown is one of the oldest colours used by humans. Long before synthetic pigments, early artists worked with natural earth pigments — clays, ochres, umbers and siennas — to create warm brown tones in cave paintings, ceramics and decorative art.
The Psychology of Colour at Weddings: What Each Palette Signals to Guests
Colour is one of the first things your guests will notice about your wedding — long before they read themenu, take their seat, or step onto the dance floor. It sets the tone quietly but powerfully, shaping howthe celebration feels from the very first impression.
Behind the Design: The Shiro Collection
Named after the Japanese word for white, but built around something deeper — Kintsugi-inspired lines, warm cream and dark brown, a textured paper background, and a genuine love of Japanese culture and the philosophy of harmonious asymmetry.
What Your Wedding Typography Says About Your Aesthetic
When you begin shaping the design concept for your wedding, every decision contributes to the overallatmosphere of the celebration. Your venue, colour palette, florals, fashion, and stationery all worktogether to tell a story—but one of the most influential elements is often overlooked: typography.
Behind the Design: The Chelsea Collection
The story behind Chelsea — bold architectural typography, a palette of grey and soft beige, and the quiet sophistication of London at its most considered.
Building a Luxury Brand in the Wedding Industry: The Design Principles That Attract High-End Clients
Your work is exceptional. Does your brand say so? A design studio's honest guide to the branding decisions that define how high-end couples choose their planner.
Behind the Design: The Simon Collection
The story behind Simon — bold red, soft cream, and the fashion minimalism of Jacquemus. A French Riviera-inspired wedding website for the modern romantic.
The Orange Edit: A Warm & Sun-Soaked Wedding Colour Guide
Orange is one of the most expressive colours in wedding design. It sits beautifully between sunshine and earth, balancing energy with warmth and boldness with elegance.
Behind the Design: The Seine Collection — Parisian Wedding Website Inspiration
The Seine Collection was designed around one idea: that true Parisian elegance is never loud. Here is the story behind the typography, colour, and mood.
What to Include on Your Wedding Website: A Complete Guide
Your wedding website is the most visited page your wedding will ever have. Before the invitations arrive, before guests have seen the venue, before the day itself — your website is where people go to understand what is happening, what is expected of them, and what kind of celebration this is going to be.
Behind the Design: The Onda Collection — Coastal Wedding Website Design Inspired by Portugal
Behind the Onda Collection — Avelã White’s coastal wedding website design inspired by the Atlantic light of Ericeira. Minimal, airy, and built for the sea.
Branding for Wedding Planners: What Separates Good From Extraordinary
Your work is exceptional. Does your brand say so? A design studio's honest guide to the branding decisions that define how high-end couples choose their planner.
Behind the Design: The Giona Collection — Italian Wedding Website Inspiration
The story behind Giona — Avelã White’s Italian-inspired wedding website collection, designed for destination celebrations that deserve something more considered.
How Much Does a Luxury Wedding Website Design Cost in 2026?
Pricing is one of the last things the wedding industry likes to talk about openly. Many suppliers prefer a conversation before quoting — and while there are genuine reasons for that, it can make budgeting feel like guesswork at the very moment you most need clarity.
One Page or Multi-Page? Why Your Wedding Website Structure Matters More Than You Think
Most wedding websites are one-pagers — but is that enough? We explain why structure, navigation and page depth make a real difference to your guests' experience.
Why an Up-to-Date Website Is One of the Most Valuable Assets for Wedding Planners
In the wedding industry, your work is designed to be experienced in person. Atmosphere, detail, timing, emotion — everything comes together over the course of a celebration.
The Pink Edit: A Romantic & Expressive Wedding Colour Guide
In wedding design, pink is endlessly versatile. It can feel airy and romantic, earthy and modern, or bold and dramatic depending on the shade you choose.
Custom Wedding Website vs DIY Platforms: What Truly Shapes the Experience
In a world of AI, instant templates, and endless options, what people value most is no longer convenience — it’s personalisation. Weddings are becoming more intentional, more reflective of the couple, more experience-driven. Your wedding website is no exception.
Destination Wedding Website Essentials
A destination wedding is more than a celebration — it’s an experience your guests step into long before they arrive. Your wedding website becomes their first point of contact with the place, the atmosphere, and the rhythm of the days ahead.
10 Wedding Monograms We Loved Designing This Year
A monogram is often the very first visual detail a couple commits to, and one of the most enduring. It becomes the foundation of a wedding’s visual identity, appearing across stationery, websites, and on-the-day details, quietly tying everything together.