Most collections take their cue from nature, from architecture, from a specific place. Simon took its cue from fashion.

That distinction changed every decision we made — the palette, the typography, the particular tension between confidence and softness that runs through every page. Fashion design and wedding design share a vocabulary, but they use it differently. Fashion is not afraid of a point of view. It understands that beauty and boldness are not opposites.

Simon was built on that understanding.

Explore the Simon demo website

The Inspiration

Simon takes its name from Simon Jacquemus — a designer whose sensibility has shaped the way we think about aesthetics more than almost anyone else working today. His approach is something specific: simultaneously minimal and sensual, restrained and deeply emotional. Everything he makes feels inevitable, as though it could not have been otherwise. Nothing announces itself. The feeling arrives before you understand where it came from.

His own wedding — sun-drenched, effortless, shot through with golden light and an ease that felt entirely unrehearsed — remains one of the most beautiful and genuinely memorable celebrations in recent memory. Not because it was grand. Because it was exactly itself.

That quality is what we were reaching for. Not his world directly, but the approach. The willingness to strip everything back to what is essential, and the confidence to let what remains be enough.

The mood, from the beginning, was the French Riviera. Not the Riviera of excess or performance. The Riviera of ease — sun-drenched afternoons, the clink of champagne glasses, a soft sea breeze arriving at exactly the right moment. Red lips and silk dresses and unapologetic romance. Golden skin and crisp linen and beauty that feels effortless because it simply is.

Mood board

What the Collection Is For

Simon was made for the modern romantic. Not the traditional bride, and not the purely minimalist one — someone in between, and entirely themselves. A couple who lives freely and loves deeply. Who has a strong aesthetic point of view and is unafraid to express it. Who understands that red and cream together is not a statement so much as a conviction. Who finds beauty in confidence and romance in restraint.

They are planning a wedding with warmth and energy — outdoors, in golden hour, somewhere with long tables and people who genuinely love each other. The French Riviera, naturally. But also Santorini, Capri, Positano, the Algarve — the places where the light falls a particular way and the beauty feels effortless because the setting does half the work. Wherever they are, the mood is the same: spontaneous and considered at once. A perfect afternoon that somehow lasted all day.

The Design

The first decision was also the most defining: the red.

Deep, rich, completely uncompromising. Not a gesture towards red — actually red, the colour of wine held up to the light, of a confident choice made without hesitation. It would have been easy to soften it towards coral, to pull it closer to dusty rose, to make it more obviously approachable. We did not soften it. If Simon was going to have red, it had to actually be red. Bold, passionate, and entirely itself.

The cream it sits against is equally considered. Not white, not flat — warm, the colour of good paper, of afternoon light through a linen curtain. It gives the red room to breathe without competing. Together they create a palette that feels simultaneously classic and alive: the kind of colour combination that has always worked because it understands contrast, because neither element apologises for itself.

Typography is where the fashion inspiration becomes most visible. Europa is the heading font: a clean, geometric sans-serif with the editorial authority of a fashion magazine — the kind of typeface that appears on covers and in lookbooks and does not try to be charming. It simply is. Paired with Absolute Beauty for script accents — a calligraphic font that brings warmth and genuine romance exactly where the design needs it — the system creates a productive tension between the editorial and the intimate, the confident and the tender. Neither dominates. Both are necessary. It is, in that sense, a very Jacquemus idea.

The balance between the two is the central logic of the entire collection. Bold and soft. Structured and romantic. The red and the cream. Europa and Absolute Beauty. Everything in Simon works through contrast — and finds its beauty there.

What It Carries

The Simon wedding website tells a love story through a design language that has genuine confidence. The soft cream pages create the foundation — serene, warm, generous. The red arrives as an accent: a section detail, a button, a moment that catches the eye and holds it. Used with restraint, which is precisely what makes it land.

Nine thoughtfully designed pages — Welcome, Our Story, Travel & Stay, FAQs, Event, Registry, Menu, RSVP, Save the Date — move through the same editorial logic as the rest of the design: everything measured, everything intentional, with enough warmth to remind guests that this is a celebration and not a brand identity. The Absolute Beauty script carries the romantic touches — the couple's names, the moments in a love story that deserve a different register, the details that should feel handwritten rather than typeset.

The overall experience is that of a weekend in the Riviera rendered in design: every detail effortless, every choice deliberate, the beauty present without ever being laboured over. Guests arrive at the website and feel, before they have read a single word, that this wedding is going to be something worth the journey.

A Collection with a Point of View

Not every collection needs to make a statement. Simon does — and it makes it without raising its voice. The red is not aggressive. The typography is not cold. The romance is not saccharine. It is the work of a design sensibility that understands that the most powerful things are the ones that know exactly what they are.

If your wedding has confidence — if you are drawn to beauty that does not apologise for itself, to romance that is passionate and considered in equal measure — Simon may be exactly the right collection for you.

The demo site is open to explore, and we are currently taking enquiries for the Simon Collection across both the Light (from €950) and Core (from €1,500) packages.