Journal
Behind the Design: The Shiro Collection
Named after the Japanese word for white, but built around something deeper — Kintsugi-inspired lines, warm cream and dark brown, a textured paper background, and a genuine love of Japanese culture and the philosophy of harmonious asymmetry.
Behind the Design: The Chelsea Collection
The story behind Chelsea — bold architectural typography, a palette of grey and soft beige, and the quiet sophistication of London at its most considered.
Behind the Design: The Simon Collection
The story behind Simon — bold red, soft cream, and the fashion minimalism of Jacquemus. A French Riviera-inspired wedding website for the modern romantic.
Behind the Design: The Seine Collection — Parisian Wedding Website Inspiration
The Seine Collection was designed around one idea: that true Parisian elegance is never loud. Here is the story behind the typography, colour, and mood.
Behind the Design: The Onda Collection — Coastal Wedding Website Design Inspired by Portugal
Behind the Onda Collection — Avelã White’s coastal wedding website design inspired by the Atlantic light of Ericeira. Minimal, airy, and built for the sea.
Behind the Design: The Giona Collection — Italian Wedding Website Inspiration
The story behind Giona — Avelã White’s Italian-inspired wedding website collection, designed for destination celebrations that deserve something more considered.