Pricing is one of the last things the wedding industry likes to talk about openly. Many suppliers prefer a conversation before quoting — and while there are genuine reasons for that, it can make budgeting feel like guesswork at the very moment you most need clarity.

This post is a straightforward answer to a question we hear often: what does a wedding website actually cost, and what do you get at each level? From free platforms to fully bespoke studio design, here is the full picture.

How your guests actually experience your wedding website

Your wedding website is the first designed thing your guests encounter — often months before anything else begins. They return to it repeatedly: for the venue address, the dress code, the accommodation recommendations, the schedule updates. For destination guests, it becomes a planning companion they consult for weeks.

The impression it makes, and the experience it creates, shapes how people feel about your wedding long before the day itself arrives. Understanding what to invest in it — and why — starts with understanding what each level of the market actually delivers.

The four tiers of wedding website design

tier one

Free DIY platforms

Investment: free to approximately £20 per year.

Platforms like The Knot, Zola, and Joy offer free wedding websites with templates, basic RSVP tools, and a generic subdomain. For a very simple, local celebration with a tight guest list and no particular aesthetic requirements, they work. The price is unbeatable and the setup is quick.

What they rarely advertise is the time. Finding a template you can live with, understanding the builder, customising what little is customisable, managing RSVP responses manually, chasing guests who missed the link — the hours accumulate quickly. And because these platforms are advertising businesses, your guest data may be used in ways you have not consented to.

What works:

— No financial commitment — free for the full duration of your engagement

— Quick to set up for straightforward, local celebrations with simple logistics

— Functional enough when design is not a priority and the guest list is small

What to consider:

— Templates are shared across thousands of couples — nothing about the result will feel singular or ownable

— Customisation is surface-level: photographs change, but fonts, layouts, and structure are largely fixed

— The time investment is almost always higher than expected

— Free platforms are advertising businesses; your guests' data may be shared in ways you have not agreed to

— Your URL will carry the platform's branding — there is no custom domain

Who it suits:

Couples with a very simple celebration, a small local guest list, and no interest in a cohesive visual identity.

Who it does not suit:

Anyone planning a destination wedding, an international guest list, or a celebration where the details and the impression they make genuinely matter.

Tier two

Premium self-build platforms

Investment: approximately $180–$300 per year

Bliss & Bone, one of the most design-forward platforms in this category, starts at $15 per month for Standard and $21 per month for Premium. Riley & Grey, another well-known option at the premium end, charges $39 per month or $299 for an annual membership. Both represent a genuine step up from free — in aesthetic quality, in guest management tools, and in the overall experience they offer.

The trade-off, again, is your time — and it is more significant than it first appears. You are not simply choosing a design. You become the project manager: navigating the builder, customising within its constraints, writing all the content, managing RSVP responses, troubleshooting anything that does not display correctly on mobile, and maintaining the website across the full months of your engagement. The subscription runs for twelve to eighteen months in most cases, so the cost compounds quietly alongside the time invested.

What works:

— A meaningful step up from free platforms, with genuinely more considered aesthetic options

— Good guest management tools, including RSVP tracking and event-specific guest lists

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— Suitable for design-confident couples who enjoy the process of building something themselves

— Flexibility to update and manage content throughout the planning period

What to consider:

— The subscription accumulates over twelve to eighteen months — what appears affordable monthly adds up

considerably

— You remain the project manager for the entire duration: building, updating, troubleshooting, and managing

responses

— True personalisation — fonts, layouts, structure matched to your visual identity — is not possible within the

template constraints

— Custom domains require an additional step and sometimes an additional fee

— The time cost is the hidden expense that rarely features in the initial decision

Who it suits:

Couples who are comfortable managing a digital project themselves, enjoy the design process, and are working within a tighter budget.

Who it does not suit:

Couples planning a more complex celebration, those who want the website to feel genuinely cohesive with their wedding design, or anyone whose time is better spent elsewhere during the engagement period.

tier three

Semi-custom studio design

Investment: from €950

This is where professional design enters the picture — and where the difference between a wedding website and a considered design experience becomes genuinely apparent.

A semi-custom website begins with a designer's collection: a visual world developed with real intention, its own typography, spacing, colour logic, and aesthetic point of view. You are not scrolling through hundreds of generic templates trying to imagine how your names might look in someone else's design. You choose a collection that feels right for your wedding — and from there, everything is done for you.

Your fonts, your colours, your story, your content, your pages — all personalised by a designer who specialises in wedding design. Your domain is custom and personal from the start. Hosting is included for the year. Revisions are included. There are no monthly fees, no platform subscriptions, and no extras added quietly at the end. The price agreed at the outset is the price you pay.

At Avelã White, the Light Package from €950 is a refined, focused website of up to four pages: a considered digital presence for couples who want elevated design with a streamlined scope. The Core Package from €1,500 is the full experience: up to nine pages, a collection-matched couple monogram, two revision rounds, and a month of after-launch support, all included as standard.

What works:

— Designed with genuine intention — a considered collection, not a generic template library

— Fully personalised to your wedding: fonts, colours, content, and story, built by a specialist

— Custom domain, a full year of hosting, and revisions all included — no monthly fees, no surprises, ever

— Significantly less of your time than any self-build option, with clear guidance at every stage

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— The result is cohesive: your website and wider wedding design speak the same visual language

— Payment plans available — the investment is accessible from the point of booking

What to consider:

— You are working within an existing collection, couples with a very specific or unconventional creative vision may find bespoke a better fit

— Requires a little lead time for the design process, so worth booking earlier rather than later

— A higher starting investment than a platform subscription — though one that includes everything, with

nothing left to manage

Who it suits:

Couples who want a beautifully designed, fully personalised wedding website — without the time, complexity, or uncertainty of building it themselves. The right choice for most weddings where design and guest experience matter.

TIER FOUR

Fully bespoke design

Investment: from €3,000

A bespoke wedding website is designed entirely from scratch, around you alone. There is no collection, no template, no starting point borrowed from anything that came before. Everything — the visual identity, the colour palette, the typography, the page structure, the user journey — is created specifically for your wedding and no other.

The process begins with a complete design concept: mood, palette, visual language, and the feeling you want your guests to have the moment they arrive. Pages and structure are mapped alongside you. Content is shaped together — including copywriting support for couples who want the words to feel as considered as the design. From there, the website is built page by page, with three rounds of revisions to refine until the result feels exactly right.

The investment starts at €3,000, with the final figure shaped by the scale and complexity of your celebration. Every bespoke project begins with a conversation, followed by a detailed proposal tailored specifically to your wedding.

What works:

— Completely original — nothing about it has existed before, because it was made only for you

— Full creative freedom across every element: structure, visual identity, typography, palette, and copy

direction

— Copywriting support included for couples who want the words to feel as considered as the design itself

— Three revision rounds, custom domain, launch guidance, and a month of after-launch support all included

— Scales to the full complexity of your celebration — however many pages, events, or languages your

wedding requires

— The result is something guests notice, remark upon, and remember long after the day

What to consider:

— The highest investment of the four options, starting from €3,000

— Requires the most lead time — early booking is strongly recommended

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— Best suited to couples with a clear creative vision, or those ready to develop one collaboratively

Who it suits:

Couples planning a wedding where every detail has been considered — and who want their website to be as singular as the celebration itself.

What shapes the final investment — and what is always included

Whatever the package, certain things never change when you work with Avelã White. Hosting for the year, a custom domain, and revisions are always included. There are no monthly fees, no platform subscriptions, and no surprises. The price agreed at the start is the price you pay. What can extend the investment is scope — more pages, more events, more complexity — and add-ons: a couple monogram, digital save the dates, a full stationery suite, or RSVP management. Each is available as a standalone service or alongside your website. Payment plans are available across all services.

The question worth sitting with

The couples who come to Avelã White are planning weddings where every detail has been considered — the venue, the florals, the stationery, the light at the end of the evening. The website is where all of that begins. It is what guests encounter first, return to most, and remember when they think about how the wedding made them feel before they had even arrived.

A beautifully designed wedding website does not just communicate logistics. It tells your guests, months in advance, that this wedding has been thought about carefully — that the experience of attending it is going to be worth the journey. That is not something a platform template delivers. And it is not something that happens by accident.